@InCollection{avesani04service,
  author =       {Paolo Avesani and Marco Cova and Roberto Tiella and Arun Sharma},
  title =        "{A Service Oriented Architecture for Advertising Games}",
  booktitle =    {RA221:W0411-084 ICSOC'04 (forum)},
  publisher =    {IBM},
  year =         2004,
  editor =       {S. Weerawarana}
}