The interoperability among distributed and autonomous sys- tems is the ultimate challenge facing the semantic web. Het- erogeneity of data representation is the main source of prob- lems. This paper proposes an innovative solution that com- bines lexical approaches and language games. The benefits for distributed annotation systems on the web are twofold: firstly, it will reduce the complexity of the semantic problem by moving the focus from the full-featured ontology level to the simpler lexicon level; secondly, it will avoid the draw- back of a centralized third party mediator that may become a single point of failure. The main contributions of this work are concerned with (1) providing a proof of concept that language games can be an effective solution to creating and managing a distributed process of agreement on a shared lexicon, (2) describing a fully distributed service oriented architecture for language games, (3) providing empirical evidence on a real world case study in the domain of ski mountaineering.