ID NUMBER: 2 Grammatical Imaginations. A Historical Approach to Linguistic and Pictorial Metaphor Irene Mittelberg Graduate Student in Linguistics Cornell University Postal address: 412 Oak Ave Ithaca, N.Y. 14850 USA e-mail: im33@cornell.edu phone: 1 - 607-272-7480 Grammatical Imaginations. A Historical Approach to Linguistic and Pictorial= Metaphor This paper is based on results of an interdisciplinary study investigating= the interrelation between materialized imaginations of the concept GRAMMAR= and their linguistic counterparts. The perspective chosen is a historical= one. It takes into account the historical dimension of the media that have= served, already for centuries, to render abstract concepts graspable:= figurative language, visual images, and the printed page. The latter is= particularly important in its function of uniting both means of expression= and creating specific conditions of discourse. Grammar is an elaborate symbolic system. It is part of the mentally= constructed and imperceptible entities that we treat in our thinking and= speech as objects with certain properties. This implies that we have a= certain mental image of grammar as well as an imaginative vocabulary to= seize its structure and mechanisms. Grammatical terms such as 'construction= of a sentence', 'word classes', or 'hierarchical relations' take in our= imagination a plasticity that seems to be nourished by different= experiential domains. The central question here is how these mental images= have been established in the collective memory of speakers, and how they= relate to the metaphorical language and pictorial representations of= grammar which have remained prominent throughout its academic history. If we assume that linguistic expressions and visual images are both= instruments and products of human conceptualization, it seems plausible= that they can illuminate as well as complement each other. Considering, for= instance, the fact that metaphors, personifications and allegories can take= form through linguistic and pictorial means of expression, it seems= worthwhile investigating not only linguistic, but also visual evidence. To= this end, metaphors found in grammatical vocabulary were compared with= educational and mnemonic illustrations. The collected materials witness a= high degree of creativity along with a strong explanatory power and a= pleasant way of instruction. The creativity of human thought becomes= obvious in the light of these product of cultural mediation. In order to account for the idiosyncratic principles of the media involved,= I chose an approach that combines linguistic and art-historical= perspectives. I applied the cognitive oriented metaphor theory developed by= George Lakoff and Mark Johnson (1980, 1987) and Erwin Panofsky's= Iconography and Iconology to images of grammar. Lakoff and Johnson work with linguistic material deriving the underlying= metaphorical processes. They place the bodily, the sensorial perception in= the center of their theory and claim that embodied image-schemas= conceptualize our experience at a non-propositional level. This study is= based on the belief that these image-schemas anticipate both linguistic and= pictorial expressions, and that our perceptual system and image-based= reasoning is grounded not only in the direct experience, but also in the= indirect mediated experience offered by visual media such as printed words= and pictures. With this in view, I established an iconography of grammar in= order to gain an insight into the history of this motif. Then, metaphorical= expressions we employ when talking about grammar were mapped onto the= visual metaphors found in those images. As a matter of fact, I could line= up figurative expressions as the ones given above with visual metaphors. In my search for visual materials, the Index of Political Iconography at the= Warburg Haus in Hamburg was a valuable source. Most of the collected= woodcuts and etchings date from the 16th and 17th century and represent= creative efforts to visualize personifications, allegories as well as= memory buildings. Among these, the Tower of Grammar (Zurich, 1548) by= Heinrich Vogtherr the Elder was the main and most fruitful object of my= investigation. It displays a detailed image of grammar as discipline and as= complex system of categories and mechanism. In the form of a printed flyer,= this carefully crafted memory room represented a new vehicle for long= existing concepts. It is thus an example of how tightly linked cognition is= with the prominent media. By embedding this imagination of grammar in its= pragmatic and historical context and reconstructing its textual basis, the= specific conditions of its materialization became evident. It was also= found that complex hierarchical grammatical relations put too high demands= on the vernacular language, in this case German, as compared to Latin. One= consequence of this lack of adequate means of linguistic expression was= that parts of the Latin grammatical terminology was not translated into the= German language, but directly into a visual metaphor. Visual images proofed= to be bear a stronger explanatory power and, thus, were ahead of the= vernacular languages that first had to develop a normative system of= syntactic and semantic structures. The developing print medium called for= adjustments on both sides of the chain: the production and the perception= of texts and interwoven images. The results of this study show that= metaphors were a creative force in the development of both mental models= and representational media. --=====================_914318508==_--