Persona profile pro-forma: size of box roughly corresponds to level of detail
|
Summary |
Photograph |
|
Brief
overview of Alan, his business, and family. |
Image
of Alan |
|
|
|
|
Work
Activities |
|
|
Look
at AlanŐs job description and role at work. |
|
|
|
|
|
A Day in
the Life |
|
|
Follow
Alan through a typical day. |
|
|
|
|
|
Goals,
Fears, and Aspirations |
|
|
Understand
the concerns Alan has about his life, career, and business |
|
|
|
|
|
Household
and Leisure Activities |
|
|
Get
information about what Alan does when heŐs not at work. |
|
|
|
|
|
Computer
Skills, Knowledge, and Abilities |
|
|
Learn
about AlanŐs computer experience. |
|
|
|
|
|
Technology
Attributes |
|
|
Get a
sense of what Alan does with other technology. |
|
|
|
|
|
Technology
Attitudes |
|
|
Review
AlanŐs perspective on technology, past and future. |
|
|
|
|
|
Communicating |
|
|
Learn
how Alan keeps in touch with people. |
|
|
|
|
|
Market
Size and Influence |
|
|
Understand
the impact people like Alan have on our business. |
|
|
|
|
|
Demographic
Attributes |
|
|
Read
key demographic information about Alan and his family. |
|
|
|
|
|
International
Considerations |
|
|
Find
out what Alan is like outside the U.K. |
|
|
|
|
|
Quotes |
|
|
Hear
what Alan has to say. |
|
(adapted from Pruitt, Grudin 2003)