Wednesday, January 07, 2004
Big Ben rings in the new year - or maybe not
This story is causing great consernation within the BBC, so my sources tell me, not because it's true (it's not) but because they can't prove it easily. The microphones that are used were placed there a while ago and no-one can say what sort they are, despite everyone being asked.
Why is it relevant - it's all down to credibility. Does it really matter? Not that much, in one way - but hugely in another. We need to trust our information sources, so that if they tell us something we need to know we can believe it. It is this credibility that is starting to become evident in the internet space - if Amazon do something, it must be okay; if you've not heard of an internet company, then it's probably not a great idea to buy from them - and so the marketplace is settling, and it's becoming harder for people to break into it. Well, not harder, just more expensive. Those companies that survived the early landgrab (and not many did as they ran out of funds) are now poised to benefit from their brand awareness. But they can't afford to mess up their credibility, else all will be lost.
This story is causing great consernation within the BBC, so my sources tell me, not because it's true (it's not) but because they can't prove it easily. The microphones that are used were placed there a while ago and no-one can say what sort they are, despite everyone being asked.
Why is it relevant - it's all down to credibility. Does it really matter? Not that much, in one way - but hugely in another. We need to trust our information sources, so that if they tell us something we need to know we can believe it. It is this credibility that is starting to become evident in the internet space - if Amazon do something, it must be okay; if you've not heard of an internet company, then it's probably not a great idea to buy from them - and so the marketplace is settling, and it's becoming harder for people to break into it. Well, not harder, just more expensive. Those companies that survived the early landgrab (and not many did as they ran out of funds) are now poised to benefit from their brand awareness. But they can't afford to mess up their credibility, else all will be lost.
(c) 2003-2005 Russell Beale
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