Wednesday, April 28, 2004
Branding and the design of jumbo jets
From the Times (tabloid edition - so much easier to read on the train - great design!): Boeing's design for its new jet, the 7E7, has a distinctive streamlined nose and swept back tailfin - features that they admit are more to do with creating a brand image than aerodynamics, to the extent that they are willing to sacrifice some efficiency to maintain this look. In a time when there are calls from environmental groups and now the FAA for planes to use less fuel (the FAA wants planes that use 50% less), what does this tell us about the importance of creating and maintaining a distinctive brand image?
From the Times (tabloid edition - so much easier to read on the train - great design!): Boeing's design for its new jet, the 7E7, has a distinctive streamlined nose and swept back tailfin - features that they admit are more to do with creating a brand image than aerodynamics, to the extent that they are willing to sacrifice some efficiency to maintain this look. In a time when there are calls from environmental groups and now the FAA for planes to use less fuel (the FAA wants planes that use 50% less), what does this tell us about the importance of creating and maintaining a distinctive brand image?
(c) 2003-2005 Russell Beale
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