Saturday, May 08, 2004
GMail: II
"millions are itching to get their hands on a Google email service and a select few have been allowed just this in order to beta test the system " according the Register article that Peter blogged below: and he's one of the lucky ones to be invited. So am I - but I've not taken them up on it as yet. Ah, the trials of fame.
But the key issue is one I've been pondering. Targetted ads - how bad are they? We all accept that we have to see ads, so why not see ones that are more closely more suited to my interests, rather than ones for nappies and alcohol-free beer? Do I really mind if I get a functional, sometimes better service, paid for by ads (GMail, ITV), where the ads are actually interesting and relevant? If this is a better view of the future than wall-to-wall irrelevant stuff, why all the fuss? Is the loss of privacy such a big deal if it makes my life better?
Answers on a postcard......
"millions are itching to get their hands on a Google email service and a select few have been allowed just this in order to beta test the system " according the Register article that Peter blogged below: and he's one of the lucky ones to be invited. So am I - but I've not taken them up on it as yet. Ah, the trials of fame.
But the key issue is one I've been pondering. Targetted ads - how bad are they? We all accept that we have to see ads, so why not see ones that are more closely more suited to my interests, rather than ones for nappies and alcohol-free beer? Do I really mind if I get a functional, sometimes better service, paid for by ads (GMail, ITV), where the ads are actually interesting and relevant? If this is a better view of the future than wall-to-wall irrelevant stuff, why all the fuss? Is the loss of privacy such a big deal if it makes my life better?
Answers on a postcard......
(c) 2003-2005 Russell Beale
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