Thursday, June 03, 2004
Bringing design and evaluation to life
The user of personas (characters) to bring character and life to things is well-known - it's been documented in design before and is used extensively in advertising and marketing, where we tend to identify with certain personas and hence the products they use and consume. This paper describes an extension of this approach used in developing ome Microsoft products, which goes some way towards explaining how they work and gives details of how they are used. Interesting stuff, and worth a read as a case study if nothing else.
The user of personas (characters) to bring character and life to things is well-known - it's been documented in design before and is used extensively in advertising and marketing, where we tend to identify with certain personas and hence the products they use and consume. This paper describes an extension of this approach used in developing ome Microsoft products, which goes some way towards explaining how they work and gives details of how they are used. Interesting stuff, and worth a read as a case study if nothing else.
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(c) 2003-2005 Russell Beale
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