Friday, June 25, 2004
"Click for a chance to win 200 quid!"
I clicked to fill in a reader survey on The Register, only to be dismissed when I answered 'no' to them asking if I'm responsible for IT purchasing. they didn't tell me I had to be a purchaser before I clicked for the survey, so I thought this was out of order. so I went back and said 'yes', and got a load of questions about Vodafone's new 3G data cards. Hmm, didn't look like a ready survey for The Register at all. My disgust forced me to fill in the survey with random data. Twice.
A couple of things bother me about the strategy used here. Firstly, it looks like this ad was trading off the reputation of its host site, and if anyone's listening over at the The Register I'd suggest you look into it. If it's a genuine Register survey, then I'm even more annoyed.
It's a bit unfair to offer a 'chance' of a prize which you then later withdraw when you get more info from your respondents. Here's one thing context aware computing should not used for.
I clicked to fill in a reader survey on The Register, only to be dismissed when I answered 'no' to them asking if I'm responsible for IT purchasing. they didn't tell me I had to be a purchaser before I clicked for the survey, so I thought this was out of order. so I went back and said 'yes', and got a load of questions about Vodafone's new 3G data cards. Hmm, didn't look like a ready survey for The Register at all. My disgust forced me to fill in the survey with random data. Twice.
A couple of things bother me about the strategy used here. Firstly, it looks like this ad was trading off the reputation of its host site, and if anyone's listening over at the The Register I'd suggest you look into it. If it's a genuine Register survey, then I'm even more annoyed.
It's a bit unfair to offer a 'chance' of a prize which you then later withdraw when you get more info from your respondents. Here's one thing context aware computing should not used for.
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(c) 2003-2005 Russell Beale
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