Wednesday, July 28, 2004
iPod Mini Color Popularity Rankings
In fashion, colour is key - and so with fashionable technology. The new iPod mini, in silver, gold, blie, green and pink is clearly aimed at the fashion market, with slightly different marketing being used for each colour (click on the 'precious moment' parts for each colour to see what I mean) and these are reflected in consistently popular colours - the results of which suggest that men buy more iPod mini's than women (a bit of a leap, but plausible). The devil is in the details, as ever.
In fashion, colour is key - and so with fashionable technology. The new iPod mini, in silver, gold, blie, green and pink is clearly aimed at the fashion market, with slightly different marketing being used for each colour (click on the 'precious moment' parts for each colour to see what I mean) and these are reflected in consistently popular colours - the results of which suggest that men buy more iPod mini's than women (a bit of a leap, but plausible). The devil is in the details, as ever.
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(c) 2003-2005 Russell Beale
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