Wednesday, August 18, 2004
Real vs Apple
Apple are a bit cross with Real for 'hacking' their digital rights management system so that music bought from the Real store will now play on Apple's iPod. Personally, I'm with Real - any monopoly is a bad one, even if it's held by a company as forward-thinking as Apple. But it's just occurred to me that Apple's huffing and puffing over this might all be for show. They have recently admitted that they don't actually make any money from the iTunes store, so besides a humanitarian aim of promoting cheap digital music for all, the whole thing is about selling more iPods. Now that Real are selling tunes that play on iPods as well, surely that can only lead to even more sales?
Apple are a bit cross with Real for 'hacking' their digital rights management system so that music bought from the Real store will now play on Apple's iPod. Personally, I'm with Real - any monopoly is a bad one, even if it's held by a company as forward-thinking as Apple. But it's just occurred to me that Apple's huffing and puffing over this might all be for show. They have recently admitted that they don't actually make any money from the iTunes store, so besides a humanitarian aim of promoting cheap digital music for all, the whole thing is about selling more iPods. Now that Real are selling tunes that play on iPods as well, surely that can only lead to even more sales?
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(c) 2003-2005 Russell Beale
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