Monday, November 01, 2004
The Times goes tabloid
People want usable things in everyday life. One reason I tend not to bother buying a newspaper for the train is that broadsheets are really hard to read when you're crammed into 0900 Virgin Sardine Tin (aka Voyager). But common sense has prevailed, and now The Times is going exclusively tabloid, after over 200 years of broadsheet publication. They've been trialling the format for a while now, and a sales jump of 4.5% has convinced them. It's simple - more people bought the newspaper because it's now easier to read.
People want usable things in everyday life. One reason I tend not to bother buying a newspaper for the train is that broadsheets are really hard to read when you're crammed into 0900 Virgin Sardine Tin (aka Voyager). But common sense has prevailed, and now The Times is going exclusively tabloid, after over 200 years of broadsheet publication. They've been trialling the format for a while now, and a sales jump of 4.5% has convinced them. It's simple - more people bought the newspaper because it's now easier to read.
Comments:
I have been reading the Times in its 'compact' format for a while now and fully agree with the papers decision to ditch the broadsheet format.
Although I can see why people like the broadsheet format for sentimental reasons, the broadsheet is far too cumbersome to be an effective read in comparison to a more compact and easy to hold edition.
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Although I can see why people like the broadsheet format for sentimental reasons, the broadsheet is far too cumbersome to be an effective read in comparison to a more compact and easy to hold edition.
(c) 2003-2005 Russell Beale
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