Friday, February 25, 2005
Orange vs orange - the juicy details
Think of an orange brand. (No, not the University of Birmingham - or at least, Buzz - though we did use the consultants who did.....)
yes, Orange. Mobile phone operator, were Hutchinson, then independent, then Fench, then independent.
Think of another. Easy. No, really, Easy...
Easy[Jet/Car/Everything] is also branded in orange livery. And they are now thinking of hitting the mobile marketplace as a network provider. Could be interesting, as the silicon.com article above points out. Logos are like the ones below - and the colours really are that close.
Brand wars are here to stay.
Think of an orange brand. (No, not the University of Birmingham - or at least, Buzz - though we did use the consultants who did.....)
yes, Orange. Mobile phone operator, were Hutchinson, then independent, then Fench, then independent.
Think of another. Easy. No, really, Easy...
Easy[Jet/Car/Everything] is also branded in orange livery. And they are now thinking of hitting the mobile marketplace as a network provider. Could be interesting, as the silicon.com article above points out. Logos are like the ones below - and the colours really are that close.
Brand wars are here to stay.
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(c) 2003-2005 Russell Beale
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