Thursday, March 17, 2005
Lose friends And Disenfranchise People, The Apple Mac Way - Digital-Lifestyles.info
Despite having myself been a member of what is commonly referred to as the Cult of Mac even since I first used one (about 10 years ago now), as this article points out it is becoming harder and harder to justify Apple's current approach to expanding its hold on its own branding. No matter how much I love Apple products, I can't condone their recent actions with regard to securing the www.itunes.co.uk domain name. this domain was registered in good faith by a smaller company before iTunes itself was even launched, and way before Apple opened up the UK version. and yet Apple have won a ruling to say that the smaller company is being 'abusive' by wanting to hold on to the domain now that iTunes is out there. What gives Apple the right to trample on people like this? They offered $5000 for the domain, and the owner asked for $50,000. and why not? he registered in good faith, and was approached by a large company which now declared an interest in his domain. what it boils down to is whether or not people think itunes.co.uk, which points to an online music search engine, is doing basis off the back of Apple's 'good' name. well, maybe it is - *now*. all the more reason for the owner to ask a good price.
Despite having myself been a member of what is commonly referred to as the Cult of Mac even since I first used one (about 10 years ago now), as this article points out it is becoming harder and harder to justify Apple's current approach to expanding its hold on its own branding. No matter how much I love Apple products, I can't condone their recent actions with regard to securing the www.itunes.co.uk domain name. this domain was registered in good faith by a smaller company before iTunes itself was even launched, and way before Apple opened up the UK version. and yet Apple have won a ruling to say that the smaller company is being 'abusive' by wanting to hold on to the domain now that iTunes is out there. What gives Apple the right to trample on people like this? They offered $5000 for the domain, and the owner asked for $50,000. and why not? he registered in good faith, and was approached by a large company which now declared an interest in his domain. what it boils down to is whether or not people think itunes.co.uk, which points to an online music search engine, is doing basis off the back of Apple's 'good' name. well, maybe it is - *now*. all the more reason for the owner to ask a good price.
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(c) 2003-2005 Russell Beale
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