Wednesday, June 29, 2005
iTunes - it works
Easy to criticise, hard to praise - so it's a pleasure when something works easily. I bought a song from the iTunes store the other day. Didn't think I ever would, cos the quality is not up to even CD quality and my hifi is decent - but I only wanted one track and 79p is cheaper than a whole album cost on CD.....
And buying it was simple. Click - oh, no account, set one up, direct debit (which I trust and have confidence in), and then buy it. Easy. No hassle. 79p gone, but a decent trade in my view. In fact, so easy I'd probably do it again..... which is surely the aim of e-commerce.
Easy to criticise, hard to praise - so it's a pleasure when something works easily. I bought a song from the iTunes store the other day. Didn't think I ever would, cos the quality is not up to even CD quality and my hifi is decent - but I only wanted one track and 79p is cheaper than a whole album cost on CD.....
And buying it was simple. Click - oh, no account, set one up, direct debit (which I trust and have confidence in), and then buy it. Easy. No hassle. 79p gone, but a decent trade in my view. In fact, so easy I'd probably do it again..... which is surely the aim of e-commerce.
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(c) 2003-2005 Russell Beale
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