Tuesday, November 22, 2005

Older people do not respond to modern adverts
Research reported recently suggests that older people buy the brands that they bought in their twenties, and that they are strongly influenced by what their parents bought. But then again, another report suggests that whilst they are slow to adopt new technology, once they adopt it they are keen to use it. SMS represents one example of this. Can both be true? How can they try out new things if they don't respond to current adverts?

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