Marketing computational intelligence in industry

Created by W.Langdon from gp-bibliography.bib Revision:1.3872

@InProceedings{Kordon:2010:cec,
  author =       "Arthur Kordon",
  title =        "Marketing computational intelligence in industry",
  booktitle =    "IEEE Congress on Evolutionary Computation (CEC 2010)",
  year =         "2010",
  address =      "Barcelona, Spain",
  month =        "18-23 " # jul,
  publisher =    "IEEE Press",
  keywords =     "genetic algorithms, genetic programming",
  isbn13 =       "978-1-4244-6910-9",
  abstract =     "The paper gives guidelines for a systematic marketing
                 approach for promoting computational intelligence in
                 industry. The proposed research marketing strategy
                 includes three key steps. The first step identifies the
                 target market (industry, government, or academia). The
                 second step defines and protects the product. The third
                 step implements the promotional strategy by publishing,
                 conference presentations, and technical and business
                 advertising. Different mechanisms of marketing
                 computational intelligence through interactions between
                 academia and industry, such as protecting intellectual
                 property, publishing, conference advertising,
                 technology development, and interactions with vendors
                 are discussed. Specific directions for targeting
                 technical and nontechnical audience are given as
                 well.",
  DOI =          "doi:10.1109/CEC.2010.5586356",
  notes =        "WCCI 2010. Also known as \cite{5586356}",
}

Genetic Programming entries for Arthur K Kordon

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