A Survey of Contextual Advertising

Created by W.Langdon from gp-bibliography.bib Revision:1.4221

  author =       "Xiaofei Niu and Jun Ma and Dongmei Zhang",
  title =        "A Survey of Contextual Advertising",
  booktitle =    "Sixth International Conference on Fuzzy Systems and
                 Knowledge Discovery, FSKD '09",
  year =         "2009",
  month =        aug,
  volume =       "7",
  pages =        "505--509",
  keywords =     "genetic algorithms, genetic programming, Web page,
                 contextual advertising, matching approach, search
                 advertising category, semantic approach, Internet,
  DOI =          "doi:10.1109/FSKD.2009.559",
  abstract =     "Contextual advertising, a growing category of search
                 advertising, refers to showing a list of ads in a Web
                 page. In recent years, more and more researches have
                 been carried on and various methods have been proposed.
                 In this paper, the up-to-date methods for contextual
                 advertising are studied. After giving a brief review of
                 contextual advertising, three main approaches of
                 current research, i.e. the matching, genetic
                 programming (GP) and semantic approaches, are described
                 and compared. At last, some challenges in contextual
                 advertising are discussed, together with the potential
                 future research directions.",
  notes =        "p508 'In contrast to the matching approach, GP
                 approach learns the best ranking strategies in order to
                 effectively leverage all the evidence available while
                 minimizing the placement of irrelevant ads.' Also known
                 as \cite{5360061}",

Genetic Programming entries for Xiaofei Niu Jun Ma Dongmei Zhang